Strategic marketing assignment Essay Example | Topics and Well Written Essays - 1500 words

Strategic marketing assignment - Essay Example 1 Skype is the market leader in the international voice over internet protocol (VoIP) telephone market. The software used by Skype allows the customers to use the internet in order to make free calls to other Skype users globally. In the process of doing business along with the internal factors, the external factors, the external environment also have the potential to enhance or subdue the performance of the business. The extent to which the political, economical, social, technological, environmental and legal factors affected the business of Skype has increased generate public awareness and acquisition by eBay. 2 Political Factors Skype defined as VoIP has an international outlook as it’s used by numerous people all over the world. So the political conditions are essential for the success of the Skype. Skype allows people to make free calls over the internet which has a direct advantage to the small business. But Skype has been suffering from many political issues over the ye ars. The governments of some emerging countries have tried to block Skype mainly because the telecom industry started to lose money due to lucrative international calls. China telecom has planned to block the access to Skype as Skype has been accused of security issues. Apart from the countries blocking Skype, based on its technology, assuming that no disruptive technology enter and challenges Skype, variations from different country tends to become less significant. With liberal regulations Skype has the opportunity to extend to developed countries and its presence along with eBay has a great potential for earning revenues and increase profits. In the emerging countries Skype has been facing difficulties but the company has the ability to capitalize in a positive manner along with eBay. Countries such as China where the political factors are often co related with the social and cultural issues, the possibility of Skype is less optimistic. The Middle Eastern Countries have also deni ed the use of Skype in their communication process and it can be said that the implication of the company are not favorable.3 Economical Factors The internet along with the digital civilization has brought about dramatic changes in the economic system as well s in the social structure caused mainly due to communications technologies. The economic condition which governs Skype reveals that a very minimal amount of risk is associated with Skype in the efficient running of its business. The business model of Skype peer to peer model is combined with the ability to leverage the resources of eBay in a cost effective manner in order to ensure competitiveness in pricing strategies.4 Skype is cost effective as it offers free online calls over the internet to people across the globe. Its low cost strategy has led to an increase in the perceived value since the savings associated to individuals are high and significant in the long run. According to sources, Skype has been regarded as one of t he fastest business which has fueled the growth rate for eBay. Skype has currently added about 150000 users per day for its 54million members in about 225 countries. Skype has generated revenue of about $7million in 2004 and achieved $200million in 2006. With Skype’s international existence, and popularity it would eventually help eBay with its international presence

Mapping the War of 1812 Assignment Example | Topics and Well Written Essays - 500 words

Mapping the War of 1812 - Assignment Example As well, the economy of the fledgling American state was suffering due to restricted European trading (The Star, 2012). It was in Thames that General Henry Proctor, a British General, took a stand against the advancing Americans. Although small, this battle was to have consequences that affected not only the British and Americans, but also the Aboriginals of Canada. General Proctor had retreated from Detroit as he had little supplies and his military command capabilities were inadequate to meet the needs of the situation or to marshal and guide the forces under his command. The Americans advanced from the south, where they had just won the Battle of Lake Erie under Captain Oliver H. Perry (The Royal Canadian Geographical Society, 2011). Flush with victory, they were a force that General Proctor was reluctant to tackle. Chief Tecumseh, the great Shawnee war chief did not agree with Proctor’s decision to retreat. He feared that the advance of the Americans would adversely affect the Aboriginal communities west of Detroit and in the whole northwest. Proctor assured Chief Tecumseh that the army would make a stand against the Americans and the Shawnee war chief had little choice but to follow him. The Americans landed near Amherstburg and slowly followed Proctor’s retreating forces. Meanwhile, Proctor failed to order the destruction of access points such as bridges. In Thames, Ontario, Proctor took his stand. The Aboriginals were positioned to the right of the British, in the swamp, where, after the British were routed by the Americans and had surrendered, the Aboriginal warriors fought valiantly against the mounted American army. Chief Tecumseh and another Aboriginal leader, Chief Stiahta, were killed in this battle and the Aboriginal warriors were left leaderless and disheartened. Over 200 British soldiers managed to escape to northern Lake Ontario, leaving behind over 600 killed or captured (The

TAEDEL401A - Training and Assessement Essay Example | Topics and Well Written Essays - 1250 words

TAEDEL401A - Training and Assessement - Essay Example Negative attitude to training is one of the psychological barriers. It could be overcome through proper guidance given to the learner. Learning structures that are supportive to the learner would also help to change the attitude of learners towards training. Apart from this, dissemination of information, and methods of delivery would also make the training be entertaining thus changing the negative attitude of learners towards training. Financial constraints as a situational constraint could be overcome by the organization providing learners with loans or grants that would enable them to purchase the training. Additionally, the organization could also take up the cost of training thus allowing employees to access the training without any difficulty. Lack of organization support is another constraint to learning. Development of a proper opportunity of learning would help the organization to change its perception towards training thus supporting the employees. In this case, the organiz ation would be given facts concerning the importance of the training towards the success of the organization. Availability of qualified trainers is another constraint to learning. Without trainers, no learning would take place. In order to overcome this barrier, qualified trainers would be hired for the training program. Increasing the salaries of trainers would help in attracting experienced and qualified trainers into the training program. Training venues need to be adapted to allow the learners with exceptional needs to access the training. All training venues should be adapted so that they would satisfy the exceptional needs of the learners. Elevators and escalators should be fitted into storey venues in order to enhance quick movement of learners from one floor to another. Resources, learning materials, and assessment tools that are needed for the training should be identified prior to the training. Early

Mapping the War of 1812 Assignment Example | Topics and Well Written Essays - 500 words

Mapping the War of 1812 - Assignment Example As well, the economy of the fledgling American state was suffering due to restricted European trading (The Star, 2012). It was in Thames that General Henry Proctor, a British General, took a stand against the advancing Americans. Although small, this battle was to have consequences that affected not only the British and Americans, but also the Aboriginals of Canada. General Proctor had retreated from Detroit as he had little supplies and his military command capabilities were inadequate to meet the needs of the situation or to marshal and guide the forces under his command. The Americans advanced from the south, where they had just won the Battle of Lake Erie under Captain Oliver H. Perry (The Royal Canadian Geographical Society, 2011). Flush with victory, they were a force that General Proctor was reluctant to tackle. Chief Tecumseh, the great Shawnee war chief did not agree with Proctor’s decision to retreat. He feared that the advance of the Americans would adversely affect the Aboriginal communities west of Detroit and in the whole northwest. Proctor assured Chief Tecumseh that the army would make a stand against the Americans and the Shawnee war chief had little choice but to follow him. The Americans landed near Amherstburg and slowly followed Proctor’s retreating forces. Meanwhile, Proctor failed to order the destruction of access points such as bridges. In Thames, Ontario, Proctor took his stand. The Aboriginals were positioned to the right of the British, in the swamp, where, after the British were routed by the Americans and had surrendered, the Aboriginal warriors fought valiantly against the mounted American army. Chief Tecumseh and another Aboriginal leader, Chief Stiahta, were killed in this battle and the Aboriginal warriors were left leaderless and disheartened. Over 200 British soldiers managed to escape to northern Lake Ontario, leaving behind over 600 killed or captured (The

Strategic Analysis Project Essay Example | Topics and Well Written Essays - 3750 words

Strategic Analysis Project - Essay Example Corporate office sees an opportunity for fresh new ideas and perceptive from you, and is looking for a formal business case, which will include a well researched strategy, specific tactics, and a complete communication plan that will help this hotel achieve very specific and measurable business objectives . This account will first examine the Canada base Signature hotel market, talk about the main industry group of actors and show the family member significance of input issue. Moreover, it will find out the Canada consumer trends, there the variety of background of investors and provide a future outlook the length of with a predict which has been built-up to exemplify the manufacturing and the factors touching its growth and future. In end, it determination remark on short-term and long-term asset as well as recommending an result for the shareholder. Kevin (et all, 2006) has conducted research into the innovative practices used by hotels to satisfy customer needs and preferences, specifically business travelers and also women business travelers who have increased needs of safety and privacy. The research shows that professionalism of front-line staff was rated as a top individual item with the highest level of agreement among managers in achieving and maintaining competitiveness. As the nature of the hospitality industry is to provide service through people, front-line staffs, which have direct contact with customers, play an essential role in delivering quality service. Choi (16 April 2007) has suggested that business travelers try to fit in some pleasure along with the business trip. The author has given details from the National Business Travel Association, which suggests that 62 percent of U.S. business travelers add a leisure component to at least one business trip every year and two thirds said that they also bring along a family member of a friend to the trip. 1.1. Current expectations CNN (Chan, 14 August 2007) has reported that there is a change in the profile of the business traveler and this segment includes women, single parents, double income families, people who would like to take their families, spouse or kids along and those who look forward to combining a vacation along with the business trip. When people come with their kids or other family members, they expect some type of entertainment, sight seeing facilities and those with young kids expect a small playpen, a decent swimming pool and other such facilities. The article also claims that nearly half of all business travelers are women who travel alone and have special needs for security in their rooms, in the car parking area, the lobby, elevator, restaurant, bar and other areas. Women need special care to ward off unwanted attention as they enter the hotel, have food or a drink and hotel staff are trained to provide them better services. Some hotels have created women friendly services with special flo ors exclusively for women and monitor all approach and exit points in the hotel. Florio (30 May 2007) has reported that the Generation X or the new young business travelers expect "luxuries of home in exchange for their hard earned travel dollar. Among other

Health Prevention of Heart Disease for Plano Texas Essay Example for Free

Health Prevention of Heart Disease for Plano Texas Essay Due to the increase risk for Heart disease in Plano, the population is Risk for developing Hypertension which in turn could result in decreased cardiac output, activity intolerance, imbalanced nutrition by taking more than body requirements, and a learning deficient in regarding condition, treatment plan to include, diet, exercise, follow up, Untreated Hypertension potentially puts them at risk for Congestive heart failure, angina, or myocardial infarction. These in turn can result in severe pain, decreased cardiac output, ineffective tissue perfusion, and again a learning deficient in regard to condition, treatment plan and self-care after discharge. Development of any of the above puts the patient at risk for potential anxiety and depression which may be a result of changes in role, particularly for the male bread winner, thus resulting in a threat or change in socioeconomic status, changes in environment and routines or threat or perceived threat to self-concept and Interpersonal conflicts. In assessing readiness to learn in Plano, Texas it is important to note over 53% of adults have a bachelor’s degree or higher (more than twice the national average) (Demographics). This population is in a better place to absorb knowledge. Typically, young and middle-aged adults participate more than older adults, and the average age in Plano is 37. 2 so this is a positive for learning as we move forward on our Health Promotion plan (Adults). The population more at risk for difficulty in learning is the homeless. The total number of homeless as of September 2012 is 291; this is a 55% increase since last year (Conrad, 2012). Although this is not a huge number comparatively it is significant in evaluating readiness to learn. Homeless people are at a great disadvantage for receiving access to education because it is not as easily readily available to them. There are a number of community resources for the homeless, and it is important we work with The Samaritan Inn, The Family Promise Network, My Friend’s House as well as the Collin County Homeless Coalition, and the Metro Dallas Homeless in presenting the education materials we stand a better chance of the material being received, absorbed and applied by the homeless population. It is also important to work with these programs to see if the education is being implemented within the facilities by evaluating meal selections, access or encouragement of exercise. This can serve as not only physical by emotional advantage to all at risk patients.

Developing Social Support for Mental Health Patients

Developing Social Support for Mental Health Patients Social support plays a vital role in every individual’s life. Through comforting relationships and interactions, people are able to express their feelings and share their experiences. These relationships are essential for purposeful and meaningful life. People with mental disorders often experience difficulty in maintaining and initiating relationships with family members, friends, society and even with health care providers. ` For human beings, families are the most obvious of social systems (relationships)` (Charles Laurel., 2013). Their limited social network keeps them secluded from their environment. In contrast, a good and non threating social networks help pateints in coping with their problems. An intact social network is a precursor for the executive of social support. Person with serious mental illness not only need to overcome the symptoms of disorder but societal and family misconceptions as well. (Batastini, Bolanos Morgan, 2014) I encountered a client in AKUH Psychatric ward for last 2 months with the disgnosis of schizophrenia. Presenting complains were aggresiveness, low mood, low motivation and depression. On exploring patient’s histroy and by observing I came to know that patient is living within his boundries and remains isolated where he doesn’t interact with other patients, nor they interact with him, doesnot participate in any activities and no body came to visit him no relatives no family members . When he was at his house his neighbours used to make fun of him and even family members were misbehaving and giving him no respect. From furthur interviewing and considering above scenerio, I identified that the patient is suffering from social isolation because of lack of social support. To analyze the varying aspects of this issue, which is of great concern to mental health nurses because they have to deal with such patients who encountered many problems because of low social support and by increasing social support their mental health can be promotes and they can cope with many problems. Social support is the key to reduce social isolation by promoting interaction within society. It helps in adaptive process of adjustments and helps in sharing of feelings (Schuler, Zaider Kissane, 2012) People with mental illness often feel lonely, scared and avoided by society. Such people consider themselves as inferior and worthless. `Social relationships both quantity and quality affect mental health, health behavior, physical health, and mortality risk` (Umberson montez, 2010). Social support promotes mental health by enhancing patient’s self esteem, confidence and empowerment. It aids in the course of illness from acute phase to recovery phase. It fosters prompt recovery and compliance to medical treatment. (Finfgeld-Connett, 2005). In Pakistani context, our society is bound by social ties in which people share their feelings with loved ones which indeed promotes mental wellbeing and provides person with sense of security, love and affection. Considering literature `mental health problems in Pakistan, a developing country, have in the last few decades reached an appalling level linked to both the current violence in Pakistani society and disruption in social structure ` (Khalily, 2011). In Pakistani society mentally ill are perceived as abnormal, be mocked by people and often misbehaved by younger’s. As discussed in my scenario, the family members misbehaved with him. The families are ashamed to have mentally challenged family members and they are sent to mental health care institutions giving staff the entire responsibility (Todor, 2013, pg 210). Sufferers of mental illness are often seen as most disadvantaged group whose rights are violated by the members of their own society. A study conducted in Pakistan (Lahore) where medical students and doctors were surveyed to assess their attitude towards mental illness. It came out that half of the health care professionals poses negative attitude towards mental disorders such as schizophrenia, depression and substance abuse regarding their da ngerousness, unpredictability and fear of communicating with patients. (Naeem, Ayub, Javed, Irfan, Haral Kingdon, 2006). Researchers have proposed several theories which describe the causes of isolation and low social support of mentally ill by society. One of them is labeling theory by Scheff in 1984. This theory proposed that public rejection is due to label such as â€Å"mentally ill† which leads to provoke negative emotions such as fear and exclusion that person labeled with mentally ill should be alarm and, therefore, be set aside from communities. (Abdullah and Brown, 2011, pp 935-948). While reviewing literature I came across several strategies to reduce social isolation in patients at an individual, group and institutional level . All these strategies are meant to encourage positive sense of self, increased confidence and self esteem. On individual level therapeutic use of self, enhancing spirituality and rebuilding family networks are considered valuable tools for patients. The professional relationship shared between a patient and nurse can decrease patient’s isolation and feelings of loneliness through therapeutic communication and active listening. (Abate, 2011). Client should also be given love and affection from family by rebuilding existing family relationships, promoting family meetings and help patients recall pleasant experiences. This will aid in increasing family bounding and augmenting sense of hope and comfort. In group level, various interventions can be done to increase patient’s coping. Referral to support groups should be incorporat ed in care plans. ’ The primary goal of support group is to increase member’s coping ability in face of stress, to strengthen the central core of individuals` (Perese Wolf, 2005). This will help cliet to express their feelings and desires with person going through same situation. It will increase their interpersonal relationships and coping skills and enhance feeling of togetherness and decrease uniqueness. Family education should be done to make them equal part of treatment. Mass media can be involved to convey our messages to population. Institutions should arrange semi structured sessions for the health care providers so as to increase their knowledge and make them competent enough to teach patient an their family members. During my clinical rotation, I identified and addressed the issue of social isolation at an individual and group level through nursing care process. The planning phase starts with assessment and purpose to promote social interaction. Firstly, I used therapeutic communication as a measure to build rapport with patient and gave him room for expressing and ventilation feelings through active listening. Secondly, I identified teaching needs of patients and delivered ongoing teaching on relaxation technique to make him feel comfortable since physical helath also plays a vital role in maintenance of functional health pattern I involved patient in different leisure activities such as playing indoor games and drawing to increase self esteem. While evaluating my patient I noticed that he started to participate in small activities with other patients . More over, becoming more sociable, interactive and willing to participate in different activities. This was the first time I dealt with mental illness patient with decreased social support. Initially I was resistant and scared in caring for these patients. However my perception changed when I came across different strategies to deal with such patients. I tried to remain non judgmental, sensitive and empathetic towards them and applied theoretical knowledge to clinical settings. In conclusion, decreased social support is the most challenging yet interesting domain which has many solutions. We should inculcate multidimensional approach to address this issue. Health care professionals should take a step forward to confront biased social attitudes In order to increase social support. Nurses should recognize the unmet needs of patients and pay them attentions that are often ignored by society. Increased efforts are needed to incorporate the practice of social support in mental health settings.