Communication Assignment Example | Topics and Well Written Essays - 750 words - 2

Communication - Assignment Example The following constitute the communication plan for Starbucks app. The purpose of this document is to define the communications goals and strategies of Starbucks app project. These strategies and goals are aimed at providing guidance in planning and measuring results of the current and future communication efforts. In addition, this plan will outline the project’s structure and methods of collecting, formatting, screening and distributing the project’s information. The overall objective of this communication plan is to promote the project’s success through meeting the information needs of project stakeholders. The intended audience of Starbucks app project communication plan is the project manager, project sponsor, the project team and any other stakeholders in the project. The communication matrix below is used to outline details that concern the communication activities implemented during the Starbucks app project. The project matrix shows a communication plan strategy for the project manager, the project team, and other stakeholders of the project. The project manager will be responsible for the ultimate success of the project. In this regard, he/she oversee the all the activities of the project. However, the program manager will be tasked with the responsibility of ensuring that the communication plan is well monitored, controlled and well executed. He/she has to ensure that the communication plan extensively explains the effective communication channels and activities during the project. He reports any setbacks and progress of the communication channel. The program manager will report to the project manager (Binder, 2007). Program manager: the program manager oversee the activities of Starbucks app at the portfolio level. In this regard, the project manager is responsible for overall program costs and profitability of Starbucks app project (Binder,