Marketing Communications Stakeholders †Myassignmenthelp.Com

Question: Discuss About The Marketing Communications Stakeholders? Answer: Introduction The advertisement is one of the vital core areas of any business promotion as it delivers the messages reading the product to the public domain (Tham et al. 2017). However, online advertisement or digital advertisement is a most important and popular media in the recent years that have been using rapidly by the business industry to promote their products. This study deals with the digital advertisement in context of McDonald's. However, in Australia the digital advertisement is popular and McDonald's uses this media to promote their products in Australia. As per the research, the Australian people are attached with the social media thus digital advertisement through the online will attract the people to the product of such organization. Examination of the piece of advertisement McDonalds is associated with the digital advertisement through online. However, their main target customers are the young generation and the family in Australia. According to Hurwitz et al. (2017), the digital advertisement is a common way in the recent year that has been done through the use of internet and social media. However, McDonald's' has increased its budget tripled for the digital media in order to increase their sales. Application of digital advertisement makes them more connected brand in Australia. The family and the young generation of the Australia is the target market of McDonalds for their digital advertisement. As commented by HINTZ et al. (2017), application of social media is very common in the young generation. Thus digital advertisement through the social media increase the product promotion of the organization and its also motivate the family members in Australia. McDonald's adopted mobile campaign based on the location of Australia. Through this digital advertisement, McDonald's their late night opening hours that influence the young generation as well as the families in the Australia those are addicted to McDonalds food. It can be said that in Australia digital advertisement is a popular way that has been used by many organizations to enhance their brand image (Watson et al. 2017). You tube campaign is one of the important ways that is used by the McDonald's to ensure their customers about the information of their product in Australia as well as other countries. Through the You Tube application, McDonald's tries o identify that their customers are well informed about their product. For this reason, they provide questionnaire and take the answer from the public. Macca's app is established by McDonald's in order to address the issues regarding food provenance. DDB group in Sydney is associated with such digital campaign to understand the issues of the Australian customers regarding the food product of McDonald's. According to Krijestorac et al. (2017), extensive coverage is a big advantage of digital advertisement through the internet. This makes a unified connection throughout the world that attaches the consumers from different geographical regions with a brand. Over the internet, a wide range of product related information can be put without the geographical and time constraints. McDonald's possesses large information in the customer domain through the digital advertisement. Digital advertisement through the online is a cost effective way and advertisement via social media is a big initiative for the McDonald's to gain the attention of the young generation in Australia. Facebook and Twitter are used by the McDonalds for their digital advertisement in Australia as well as in the global world. According to Hofstetter et al. (2017), online advertisement increases the interest of the candidates for a particular product or brand. Virtual reality and the use of modern technology in the online advertisement increase the effectiveness of the online advertisement. However, digital advertisement through the Facebook and Twitter is applied by the McDonalds in Australia to gain the concentration of the young generation and the families as these social media are rapidly used by the young generation. There are two aspects of the online advertisement one consists the advertising for the target market that is called corporate advertisement. In the context of McDonald's, they use the digital advertisement via online for their target market in order to lead the information of their service or product to their Australian target market. McDonald's focuses on the needs of the Australian family thus they develop Macca's app for this particular target market. As argued by Dixon et al. (2017), digital advertisement via online has both negative and positive aspects. It is well known to all that TV, magazine and newspaper advertisement are associated with the compulsive medium, however, the online advertising is associated with the on-demand advertising process. Advertisement through the newspaper does not need any complete view by the people that save time in comparison to the online advertisement. Digital advertisement via online requires identifying the right target market (Mathur, 2017). However, in the context of McDonald's it often happens that consumer overlooks the advertisement while using social media and become less interested to see the advertisement. Hence, selection of the younger generation as a target market for the digital advertisement is a vital approach for McDonald's to promote their business in Australia. Maccas application is very popular in Australia that is established by the McDonalds as this mobile application will promote their business in the domain of younger customers as well as for their family members. According to Hofstetter et al. (2017), internet advertising is information marketing rather than the impression inducement. Hence, digital advertisement needs more presentation and developed the skill to attract the customers via the online advertisement. One of the biggest challenges of the online advertising is it often misleads the information and influence the consumers negatively towards an organization (Dixon et al. (2017). Personnel requirement of the online marketing is higher than other media (Mathur, 2017). Apart from these issues for the McDonald's digital advertisement via online is a unique approach to attract the young generation and the families in the Australia as it will improve their brand image and increase the brand awareness among their target customers. Conclusion This entire study gives a brief idea over the application of digital advertisement process via online in the context of McDonald's. However, this online advertisement is based on the nature of the Australian target market. For the McDonald's the target market is younger generation as well as their family members. However, development of Macca's app is based on the demand of such target market as it enables this organization to understand their customer's issues regarding their products. References Dixon, H., Niven, P., Scully, M. and Wakefield, M., 2017. Food marketing with movie character toys: Effects on young children's preferences for unhealthy and healthier fast food meals.Appetite,117, pp.342-350. HINTZ, J., FORTNER, M., Solomon, A., McNamara, C. and THEOPHILIS, M., Viacom International, Inc., 2017.Integration of a Video Player Pushdown Advertising Unit and Digital Media Content. U.S. Patent Application 15/415,096. Hofstetter, R., Aryobsei, S. and Herrmann, A., 2017. Should You Really Produce What Consumers Like Online? 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